Restaurant prices are still rising all across the United States, and even your regular coffee order at Starbucks is going to get more expensive in the coming weeks. According to a new report, this is the fifth time Starbucks is raising menu prices in two years. The coffee house chain is also implementing “additional pricing actions” that can result in extra fees for some beverages as it attempts to boost its bottom line in the second half of 2023.
Many consumers have already started to notice price changes in their area recently, and while some complain about yet another spike in menu costs, the company is seeing profits go through the roof. The controversial pricing strategy is being followed by multiple fast food and restaurant chains right now as they prepare for a consumer recession and introduce their final price hikes before the economy starts to crater again.
Food industry analysts with NBS revealed that over the past couple of years, Starbucks products faced price hikes of 20% to 30%. And according to the international company’s second-quarter financial report, it looks like lattes aren’t going to cost less any time soon.
The last price increase announced by Starbucks dates to May 6, when it passed along a 20-cent hike on the cost of several beverages. So far this year, it raised prices by an average of 70 cents. In a recent interview, new CEO Laxman Narashiman said Starbucks price increases will moderate from now on. Thankfully, this means that they may not be as high as before. But the bad news is that they’re still happening.
Its latest earnings report cited higher operating expenses such as the rising cost of food, labor, and packaging as a reason why it will raise prices once more in 2023. However, the company’s announcement was met with criticism after people pointed out the decline in global coffee bean prices and other commodities in the past few months.
The company’s earnings report reveals that price increases drove net revenues up 15% year-over-year to a record $8.1 billion in 2022. The coffee house chain reported a 31% increase in profits in the past three months.
According to historian Andy Lewis, Starbucks’ explanation for the impending price increases amounts to nothing more than “word salad to hide corporate greed.” On a similar note, the consumer advocacy group Public Citizen responded with outrage to Starbucks increasing prices for the fifth time after giving its CEO a nearly 40% raise last year. “Corporations are jacking up prices on consumers and using concerns about a recession as cover to do so,” he wrote.
At this moment, many big names in the restaurant industry are doing the same as Starbucks.Part of those added costs may indeed be unnecessary considering how much these companies are making. But the reality is that they can feel that much harder times are ahead of us and they’re trying to better position themselves to fight the recession that is starting to unfold. The restaurant business is the first to go down when a major economic downturn hits. That’s what happened during the pandemic when thousands of locations were shut down due to collapsing sales. A similar fate seems to approaching us, and those who didn’t come up with a plan won’t survive the storm.
Article and video via Epic Economist.
Why One Survival Food Company Shines Above the Rest
Let’s be real. “Prepper Food” or “Survival Food” is generally awful. The vast majority of companies that push their cans, bags, or buckets desperately hope that their customers never try them and stick them in the closet or pantry instead. Why? Because if the first time they try them is after the crap hits the fan, they’ll be too shaken to call and complain about the quality.
It’s true. Most long-term storage food is made with the cheapest possible ingredients with limited taste and even less nutritional value. This is why they tout calories so much. Sure, they provide calories but does anyone really want to go into the apocalypse with food their family can’t stand?
This is what prompted the Llewellyns to launch Heaven’s Harvest. They bought survival food from multiple companies and determined they couldn’t imagine being stuck in an extended emergency with such low-quality food. They quickly discovered that freeze drying food for long-term storage doesn’t have to mean sacrificing flavor, consistency, or nutrition.
Their ingredients are all-American. In fact, they’re locally sourced and all-natural! This allows their products to be the highest quality on the market, so good that their customers often break open a bag in a pinch to eat because they want to, not just because they have to due to an emergency.
At Heaven’s Harvest, their only focus is amazing food. They don’t sell bugout bags, solar chargers, or multitools. They have one mission – feeding Americans in times of crisis.
What they DO offer is the ability for people to thrive in times of greatest need. On top of long-term storage food, they offer seeds to help Americans for the truly long-term. They want them to grow their own food if possible which is why they offer only Heirloom, Non-GMO, Non-Hybrid, Open-Pollinated seeds so their customers can build permanent food security on their own property.
