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The last six years have been a whirlwind. When I sold my half of the advertising company I co-founded in 2017 so I could stay home with my newborn and return to my roots in journalism, my expectations were that I’d work my way up the conservative media ladder to be a voice that unflinchingly highlighted the realities of our world. I saw in most of conservative and even alternative media a deficiency in truth-telling; the vast majority were focused on riding the Trump Train to fame and profits without having to deal with the wide array of real challenges we were facing as a nation.
From the day Donald Trump won the 2016 election all the way until the pandemic lockdowns, conservative media was relegated to cheerleading for Trump and “owning the libs” for their ludicrous attempts to take him down. But while all of that was keeping America divided into two groups — those touting everything Trump did and those who became apoplectic over his very existence — there were ugly challenges rising up in America and abroad. From Cultural Marxists getting bolder to globalist machinations emerging from the shadows, most were too busy to see the seeds of multiple existential threats sprouting to life.
Censorship was shifting from rare to rampant. The phrase “American patriotism” was being redefined as a pejorative. The populist movement that had elected a president was being coopted by grifters much the same way the Tea Party had been corrupted before. Transhumanism was going mainstream. Government was being weaponized, not just against Trump with the two impeachments but against America First patriots across the land. Most importantly, the forces of evil were mobilizing for something that I didn’t start really understanding until the pandemic, then the 2020 election, then everything that has transpired since Joe Biden was placed into the White House.
It became clear to me following the 2020 election that I would not be able to stay on the original course of climbing the conservative media ladder. Once I realized that there were far more conservative news outlets that had become “controlled opposition” than simply Fox News and their ilk, I knew I would never fit into what conservative media had become. I wasn’t going to get a $50 million offer from Daily Wire, nor would I accept it if I did. I wasn’t going to get to speak at CPAC, nor would I want to after learning their trajectory. After spending the early days of this chapter of my life on planes back and forth from Washington DC on a regular basis, I no longer saw a point in trying to find the diamonds in the rough among lawmakers and bureaucrats. You can count on one hand the number of mostly uncorrupted politicians in DC. The solutions to our nation’s problems cannot be found by dwelling at the source of those same problems.
For the last three years, I’ve been trying to establish a voice that cannot be canceled. In doing so, I’ve participated in many endeavors that showed promise. Today, I’m whittling my media presence down to the venues where I have a reasonable expectation that I won’t be filtered or pushed aside for speaking the truth.
In no particular order, those venues are:
Over the next couple of weeks, I will be striving to consolidate my various web properties, podcasts, and shows into these seven venues. The only one that I own is Discern.tv where I will be redirecting most of my web properties. This will begin in the form of Discern Report but will expand to other Discern Media properties as they’re built.
As for Red Voice Media and America Out Loud, both have proven to be as unflinching about the truth as I have needed them to be. I am honored to continue putting my daily shows there.
The Liberty Daily is a crucial component of disseminated the news from multiple sources across the web. Being editor has been a true blessing.
As for Substack, it has become my favorite community. There, I will only publish the most important articles and shows, filtering out the less crucial stories which can be found on my other sites.
This is an exciting time for me as I finally feel like the direction forward is clear. We have a nation to fight for, a people to liberate from rising oppression, and a Gospel to spread to an increasingly hostile society. Let’s fight the good fight together.
I’ll be talking about all of this on today’s episode as well as interviewing conservative actor Dean Cain. Check it out at 11am Pacific.
Will America-First News Outlets Make it to 2023?
Things are looking grim for conservative and populist news sites.
There’s something happening behind the scenes at several popular conservative news outlets. 2021 was bad, but 2022 is proving to be disastrous for news sites that aren’t “playing ball” with the corporate media narrative. It’s being said that advertisers are cracking down, forcing some of the biggest ad networks like Google and Yahoo to pull their inventory from conservative outlets. This has had two major effects. First, it has cooled most conservative outlets from discussing “taboo” topics like Pandemic Panic Theater, voter fraud, or The Great Reset. Second, it has isolated those ad networks that aren’t playing ball.
Certain topics are anathema for most ad networks. Speaking out against vaccines or vaccine mandates is a certain path to being demonetized. Highlighting voter fraud in the 2020 and future elections is another instant advertising death penalty. Throw in truthful stories about climate change hysteria, Critical Race Theory, and the border crisis and it’s easy to understand how difficult it is for America-First news outlets to spread the facts, share conservative opinions, and still pay the bills.
Without naming names, I have been told of several news outlets who have been forced to either consolidate with larger organizations or who have backed down on covering certain topics out of fear of being “canceled” by the ad networks. I get it. This is a business for many of us and it’s not very profitable. Those of us who do this for a living are often barely squeaking by, so loss of additional revenue can often mean being forced to make cuts. That means not being able to cover the topics properly. Its a Catch-22: Tell the truth and lose the money necessary to keep telling the truth, or avoid the truth and make enough money to survive. Those who have chosen survival simply aren’t able to spread the truth properly.
We will never avoid the truth. The Lord will provide if it is His will. Our job is simply to share the facts, spread the Gospel, and educate as many Americans as possible while exposing the forces of evil.
To those who have the means, we ask that you please donate. We have options available now, but there is no telling when those options will cancel us. We have our GivingFuel page. There have been many who have been canceled by PayPal, but for now it’s still an option. Your generosity is what keeps these sites running and allows us to get the truth to the masses. We’ve had great success in growing but we know we can do more with your assistance.
Thank you, and God Bless!
JD Rucker
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