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(The Daily Signal)—Jeff Bezos is right. Americans do not trust the news media, but he misunderstands why.
Americans are tired of talking heads and the opinions of editorialists masquerading as journalists. But this should not be confused with declining interest in news or politics; viewers are simply moving to channels where they can get an unfiltered view of the candidates from personalities they trust.
If there is one clear lesson from the 2024 election cycle, it’s that candidates for public office must be prepared to engage in this new media landscape to stay competitive, especially on long-form podcasts.
The last time we had a shift this significant was 1960, when America saw the first televised presidential debate between John F. Kennedy and Richard Nixon. The Kennedy-Nixon debate underscored the power of television to shape public perception.
Remember, past is prologue. Take, for example, Donald Trump’s appearance on “The Joe Rogan Experience.” Already, it’s racked up about 45 million views—just on YouTube alone. Trump’s interview with Theo Von received 14 million views. For her part, Kamala Harris’ appearance on the “Call Her Daddy” podcast received 733,000 views and she received 665,000 views on the “All the Smoke” podcast.
While traditional media audiences are shrinking, these appearances have outperformed the average audiences of these podcasts oftentimes 10 to 1. Remarkably, the candidates’ episodes are even outpacing episodes featuring internationally known Hollywood celebrities.
Voters are hungry to hear from the candidates on an unfiltered, authentic platform, and podcasts are filling that need.
This shift is redefining how viable candidates will approach media going forward. Those who want to succeed in politics but are afraid, or unable, to allow the public a view into who they really are going to have a ceiling on their career if they don’t do long-form interviews.
Political campaigns are going to change in two ways due to this dynamic.
- Candidates need to get comfortable in their own skin, open up and answer personal questions about heartache, addiction, and what makes their spouse smile. This open, honest, and unvarnished content mirrors what the public is receiving in their social media feeds already, so it makes sense that they are demanding the same transparency from their political leaders.
- It’s going to transform the way political professionals engage with the electorate. According to GWI, a consumer research company, the “typical” internet user spends almost 2.5 hours each day using social media platforms, equating to more than one-third of their total time online. As a result, campaign resources should shift to talking to the electorate where they are spending their time, which is on their phone. That is where people are getting their news, listening to podcasts, vegging out, and forming opinions about who they will vote for.
The reason these podcasters and creators carry so much influence is because of the community and trust they build with their audience. As James Clear, author of The New York Times bestseller of “Atomic Habits,” says about changing opinions, “Facts don’t change our minds. Friendship does.”
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This election year, I was part of an effort that enlisted thousands of podcasters and social media personalities to encourage unregistered and low propensity voters to engage in the political process. Content creators in coordination with Vote4America delivered billions of impressions to tens of millions of voters. The posts calling on people to engage in the election significantly overperformed the average post of the creator, much like the success of the Trump and Harris podcast appearances.
We won’t know the full effect of all this content until all the votes are counted, but we can already see that 8.5% of all early votes are being cast by previously eligible first-time voters, meaning they are of age to have voted in past elections but decided not to.
The authenticity and trust of these podcasters and content creators is clearly having an effect on voter behavior.
What Jeff Bezos got wrong was his slight at podcasts as “unresearched.” The public clearly disagrees.
Americans are choosing podcasts over Bezos’ newspaper as their trusted source of news and information. Traditional media and candidates for office now must grapple with the new expectations of the electorate: unfiltered, unedited, authentic content.
Ten Election Irregularities That Have Occurred During Early Voting So Far
by Just The News
A variety of election irregularities – at least ten of them – have occurred across the country in the weeks leading up to Election Day, as some states have reported record-breaking turnout during early voting. The issues range from burning ballot boxes to fake voter registrations, with the close presidential…
Will Gold and Silver Prices Drop if Donald Trump Wins?
by Sponsored Post
It’s well-established among economists that if Kamala Harris wins the presidential election, gold and silver will likely shoot up in value. But what if Donald Trump wins? With his chances of victory increasing, should gold and silver owners sell now because values will drop during his second term? “Considering everything…
Election Skullduggery From Around the Nation
by PJ Media
To the surprise of no one with an ounce of grey matter, the 2024 election irregularities have begun, and, as expected, Democrats are responsible for almost of the malfeasance. Roughly 57 million Americans have already voted as of this writing, and I’ve found a K2-sized pile of evidence showing the…
P. Diddy ‘Kept Meticulous Records’ of His Parties and ‘Has Enough Dirt to Hang Expose of Hollywood’
by End Times Headlines
Sean “P. Diddy” Combs has had zero support from exes, including Jennifer Lopez and Cameron Diaz, who are in a major panic that he’ll drag them down by spilling sordid secrets about them if he winds up wearing a number, a source exclusively tells In Touch. “It’s not like they’ve…
What if Harris Gets Away With It?
by The Blaze
On Nov. 5, the American experiment in republican government may well come to an end. Over the past two decades, we have been living through a slow-motion communist revolution. Acts of political warfare have become commonplace. The most devastating has been the corruption of our election system. Having vilified Donald…
Here Are 8 Major Election Developments That Everyone Needs to Know About
by Michael Snyder
(The Economic Collapse Blog)—Can you believe that we are less than a week away from Election Day? Over 57 million Americans have already voted, and in some states more than half of the total expected vote is already in. So it may already be too late for a last minute…
Democrats Plan for Color Revolution
by Zero Hedge
It feels like there’s been a notable shift amongst Democrats in the last month. A recent sense of fatalism – or perhaps just simple resignation to what appears to be an inevitable Trump win. But as it turns out, there are some Democrats who have been preparing for this potential…
This Election Will Not Prevent the Coming Chaos
by Mike Pottage
(WND)—It seems the justice system is overwhelmed by criminal cases involving illegals, and this puts Americans at risk of being short changed by that system. What is even more astounding is the fact this crisis was created by the Democrat Party and was 50 years in the making, and yet…
House Republicans Warn White House It Could Have Violated Federal Law by Editing Biden’s Transcript
by Just The News
House Republican Conference Chair Elise Stefanik and House Oversight Committee Chairman James Comer accused the White House on Wednesday of publishing a “false transcript” of President Joe Biden’s controversial remarks on Tuesday, and warned doing so could have violated federal law. The president appeared to say that supporters of former…
As Christians Go To The Polls, We Must Remember: The Future Of Our Nation Is At Stake
by Harbingers Daily
In just a few days, our nation will hold one of the most consequential elections in decades. Voters will go to the polls on Tuesday, Nov. 5, to cast their ballots for the next president of the United States, as well as for many crucial congressional, state and local offices….
‘Fertility Call Checks’ — Chinese Communists Cold-Call Women Demanding Details About Their Periods
by Breitbart
Chinese women are flooding regime-controlled social media with complaints that local Communist Party officials are making phone calls to harass them into having more children, the South China Morning Post reported on Tuesday. The callers, government “grassroots” officials, sometimes demand details of their private lives including the timing of their…
Absolutely Massive Food Bank Demand in the Swing States of Pennsylvania, Michigan and Wisconsin
by Michael Snyder
(The Economic Collapse Blog)—The economy is the number one political issue in America right now, and it isn’t because the economy is doing well. The long-term economic collapse that I have been writing about for years is playing out right in front of our eyes, and it is going to have…