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(ZeroHedge)—The invasion of woke ideology and Diversity, Equity and Inclusion (DEI) policies into every facet of American life seemed to happen out of the blue starting in 2015-2016, but in reality the agenda had been quietly and insidiously slithering into western institutions for decades prior.
Establishment controlled NGOs like the Ford Foundation, the Rockefeller Foundation and George Soros’ Open Society Foundation had been pumping billions of dollars into US universities since at least the 1960s, launching social justice programs and placing propagandists into teaching positions with the intent of “manufacturing consent” as Noam Chomsky once dubbed it.
The effort was to control the thinking of a top percentage of American professionals, turn them into rabid adherents of Cultural Marxism and globalism and then send them out into the world to create a progressive trickle-down effect in every major corporate and political institution. In other words, the establishment believed that if they could dominate the professional class with their suits and lab coats and specialized degrees the rest of the public would blindly follow along due to “expert bias.”.
As it turns out, they were wrong.
It took almost ten years to root out this tiny contingent of cult manipulators, but today the woke movement is well and thoroughly exposed. Woke organizations and DEI departments are now in fast decline and even the activists are beginning to admit they’re losing the battle for the minds of the masses. Let’s not forget, only a few years ago the political left denied the DEI agenda even existed and called anyone talking about it a “conspiracy theorist.”
Big Tech companies like Meta and Google made cuts to DEI staffers and resource officers in 2023. Dozens of major corporations are completely dropping their DEI initiatives in 2024. The Hollywood Reporter recently published an article lamenting the fall of DEI in Hollywood, spotlighting a list of DEI producers in an effort to assert that leftist activists still have power in Tinsel Town despite their failing ideology. Gay activist group GLAAD has complained that “LGBT representation” has started to decline in popular entertainment, with only 27% of films and television promoting gay and trans characters (given these people make up less than 3% of the global population, this level of representation is still far too high).
The reason for this precipitous collapse of DEI programs is three-fold:
First, after central banks hiked interest rates and ended QE programs the floodgates of ESG money closed and dried up. Venture capital disappeared and woke companies then had to rely on pure profits to stay afloat.
Second, the mass boycotting of woke companies proved beyond a doubt that there is no market for products that cater to DEI. For many years we have been told that woke is the majority, and anti-woke is a fringe minority. The truth is the exact opposite.
Third, lawsuits over DEI hiring programs are forcing companies to admit there is an element of ant-white and anti-straight prejudice involved in their employment practices. They are beginning to fear the backlash in civil courts, not to mention, hiring poorly qualified employees simply to check diversity boxes is a recipe for financial disaster.
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There’s a good reason why the corporate media loses their minds every time there’s a successful boycott of a product like Bud Light or a progressive series like Star Wars: The Acolyte – Each time this happens the event stands as proof that the political left is a paper tiger, a tiny minority with no power or influence beyond their ties to corporations and governments. They are an astroturf movement created by psychopathic billionaires and politicians.
Consumers and the free market have spoken – They don’t like DEI and will not buy DEI products. But leftists insist the public is being “misled” by the right wing. The only way they can keep the farce going is to continue to maintain DEI programs across the board despite public refusal to participate. If corporate programs start to shut down then the entire facade is shattered. DEI finally dies.
This is probably the motivation behind a recent push by the NAACP, the National Organization for Woman and other “civil rights” activist organizations to pressure companies to keep DEI departments in place. At least 19 of these groups penned and published an open letter to corporate leaders of Fortune 1000 companies demanding that they stop cutting woke programs.
The groups claim that “companies that abandon their DEI programs are shirking their fiduciary responsibility to employees, consumers and shareholders.”
Their statement reads:
“Diversity, equity and inclusion programs, policies, and practices make business-sense and they’re broadly popular among the public, consumers, and employees…But a small, well-funded, and extreme group of right-wing activists is attempting to pressure companies into abandoning their DEI programs…”
Leftists always gaslight by accusing their political opponents of engaging in the same kind of sabotage they engage in all the time. In fact, these businesses only have a duty to their shareholders, and their shareholders are tired of losing money. The “corporate citizen” narrative is not going to fly anymore in 2024.
If there was a market for DEI then it wouldn’t matter if conservatives were boycotting these companies. If woke activists were anything other than an insignificant portion of the population then they would be buying up woke products like crazy and proving conservatives wrong. But, they don’t because they can’t.
In their letter, the civil rights organizations, which also included UnidosUS, the Urban League, Advocates for Trans Equality, the National Women’s Law Center and the American Association of People with Disabilities, said divesting from DEI would alienate a wide range of consumers. Again, the opposite is true. DEI propaganda and hiring practices have greatly degraded company performance, product quality and they have politicized consumer markets in a way that has greatly angered Americans. Get woke, go broke.
It would be brand suicide to continue on this path, which is why so many companies are finally backing away. However, is it too late? Did corporations flirt with leftist ideology for too long and lose their customers forever? Only time will tell.
Rep. Matt Gaetz: There Are Five Known Trump Assassination Teams in America
by The Gateway Pundit
President Trump’s life may be in greater danger than anyone, including himself, realizes according to a Florida congressman. As The Gateway Pundit reported, a second attempt was made on Trump’s life on Sunday, just two months after he came within a centimeter of being killed in Butler, Pennsylvania by a…
Is There a Mole Within the Secret Service?
by Townhall
There have been two attempted assassinations of former President Donald Trump, and both times, the suspects have known information only insiders would know about security. How could that be? Since Sunday’s attempted assassination of Trump, making it the second one in two months, several questions have still gone unanswered, such…
Diddy Reportedly Paid Off Home Mortgage Before Being Arrested
by The Dupree Report
New revelations emerged regarding Sean “Diddy” Combs’ opulent Miami estate during his recent bond hearing. In a dramatic turn of events in March, federal agents descended on the hip-hop titan’s luxurious abode on Star Island, uncovering what they allege were preparations for illicit gatherings known as “Freak Offs.” These events…
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Mike DeWine’s History Raises Concerns About Potential Conflict of Interest With Haitian Migrants
by Daily Caller
Republican Ohio Gov. Mike DeWine has faced a series of conflicts of interests on key issues in his state, including with the ongoing Haitian migrant crisis affecting Springfield. DeWine recently pledged support to Springfield to assist with the influx in Haitian migrants, according to Spectrum News. Over a period of…
The Coincidences Continue: New Details About Would-be Assassin Ryan Routh’s Wife
by American Greatness
As details continue to emerge about the man accused of attempting to shoot former president Donald Trump, one of the more curious developments involves Ryan Routh’s wife Kathleen Shaffer and her work. During questioning yesterday by Representative Matt Gaetz (R-FL), Homeland Security Investigations Executive Associate Director Chief Katrina W. Berger…
We Can Stop the Democrats From Rigging & Stealing This Election. Now. Today. Here’s How.
by Wayne Allyn Root
I have the solution to what’s coming on November 5th. But President Trump needs to act fast. He must make this high-profile, controversial, headline-grabbing, announcement TODAY! Trump is winning an electoral landslide. We all know that. In every credible and historically accurate poll, Trump is leading in the popular vote…
Congressional Probe Into Democrat Fundraising Platform, ActBlue, Finds Potential “Criminal Activity”
by Darlene McCormick Sanchez, The Epoch Times
(The Epoch Times)—A congressional investigation analyzing more than 200 million political contributions found potential “criminal activity” and referred the information to five state attorneys general for further review. The review involved donation reports from ActBlue, an online Democratic fundraising platform, to the Federal Election Commission, according to Rep. Bryan Steil…
Man Screaming ‘Allahu Akbar’ Stabs One to Death, Gravely Injures Another in the Netherlands
by Human Events
Witnesses said that the suspect began attacking people at random while shouting the Arab phrase meaning “God is great,” commonly used by Muslims. One person is dead and another is gravely wounded after a man screaming ‘Allahu Akbar’ and carrying two knives went on a stabbing spree late Thursday in…
Jeremiah 18:8, “If that Nation Against Which I Have Spoken Turns from Its Evil, I will Relent of the Disaster that I Planned to Bring on It”
by The Gateway Pundit
As the US Congress is debating the Continuing Resolution (CR) that authorizes the national budget, most are concerned about the government shut-down that will occur if the CR is not passed. “Woe!” is being sounded by various Congressional members announcing the calamitous ruin that will fall upon our nation if…
One GOP Lawmaker Says It Doesn’t Feel ‘Safe’ to Work in Politics
by Townhall
Republican Florida Rep. Anna Paulina Luna said in an interview this week that it does not feel safe to work in politics and that she’s been the target of threats. Luna made the remarks in an interview with Chris Cuomo on NewsNation. “The rhetoric that continues to be pushed…when you…
Bill Gates Launches New Netflix Series That Lays Out Mass Suicide Plan for Global Human Depopulation
by Ethan Huff, Natural News
(Natural News)—Scheduled for a Netflix launch on September 18 is a new docu-series from billionaire eugenicist Bill Gates that pushes the notion that “we have to give up hydrocarbons almost entirely,” among other anti-human ideas. Because the climate is currently not to the liking of Gates and his acolytes, major changes…