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The company, which generates $6 billion annually and is known for its tough, rebellious image, is under fire after critics highlighted its DEI initiatives and urged riders to boycott the brand.
Robby Starbuck, an online influencer, has been very vocal about exposing Harley-Davidson’s support for various progressive causes, including policies on transgender care for children, critical race theory and prioritizing minority groups in business.
This backlash is similar to those faced by other companies, like John Deere and Bud Light, which have been criticized for their support of LGBTQ+ and other progressive causes which harm consumers and turn them away. (Related: John Deere abandons WOKE DEI corporate policies following backlash from conservative activists.)
Supporters of DEI initiatives argue that they help increase the representation of women and ethnic, sexual and gender minorities in the workplace. However, critics view these efforts as “tokenistic” and believe they disproportionately impact straight White men.
Starbuck, a former House candidate for the Republican primary in Tennessee, expressed his concern, stating that Harley-Davidson seems to have lost touch with its core customer base. He cited several examples of the company’s actions, such as supporting the Democrat-sponsored Equality Act, funding Pride events and requiring employees to undergo LGBTQ+ ally training, among others.
According to Starbuck, Harley-Davidson’s CEO Jochen Zeitz has pushed the company towards a more progressive stance, including a commitment to DEI policies. These efforts have included forming partnerships with organizations like the Wisconsin LGBT Chamber of Commerce and the Human Rights Campaign and supporting initiatives like the “United for Equity” program by United Way. The company has also introduced employee resource groups that focus on gender, race and sexual identity.
Starbuck encouraged conservative customers to voice their concerns and consider whether Harley-Davidson’s values align with their own. He suggested that consumers use their purchasing power to support companies that reflect their values and avoid those that promote ideologies they disagree with. […]
— Read More: www.naturalnews.com
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