“The medium is the message,” wrote Marshall McLuhan. The vehicle you use to communicate a message has an enormous influence on the message itself, he argued, so you should always carefully consider what medium you choose to communicate before you sound off.
“The medium is the message” means that your message does not stand on its own in a vacuum, totally unaffected by whether it appears in a newspaper column, a television ad, a full-length book, or a personal, handwritten letter. McLuhan’s ingenious point has rightly become a universally accepted maxim, and today we all know “the medium is the message” so well that it rolls off the tongue.
But after nearly two decades of the proliferation of social media platforms like X and Facebook, I propose we build on McLuhan’s insight by acknowledging this further reality: The medium changes the messenger.
It’s becoming more obvious by the year: As we […]
— Read More: stream.org
