New Twitter CEO and ex- World Economic Forum shill Linda Yaccarino is preparing new safety features for the social media platform to address “content concerns” regarding advertisers on the platform.
Yaccarino’s new features will allow advertisers to decide what kinds of content their ads appear next to, the New York Post reported .
The new features will allow advertisers to sift through content to select what they find suitable for advertisement, the news source added. Before Yaccarino’s appointment to Twitter, none of the newly introduced features were in production.
Yaccarino will present the features to advertising holding companies, like WPP, Omnicom, Publicis Groupe, Interpublic and Dentsu.“More than 99% of content users and advertisers see on Twitter is healthy. Which means only a small amount of content requires enforcement. But no matter the amount, we will keep doing whatever it […]
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