Twitter’s new World Economic Forum-linked CEO, Linda Yaccarino , has told Twitter’s global sales team they need to “work hard to win back the trust of advertisers” amidst a push to lure celebrities and politicians back to Elon Musk’s platform. The corporate-friendly drive is likely to involve the return of something resembling pre-Musk content moderation.
Yaccarino was lobbying the Twitter owner to reestablish an “influence council” of advertisers with a desire to make Twitter brand-safe before she was hired. She has long been involved in World Economic Forum (WEF) initiatives aimed at creating an environment where “certain types of content would not exist and would certainly not be monetized through advertising” on social media.
One of Yaccarino’s first acts as Twitter CEO was to bring aboard a former subordinate at NBC, Joe Benarroch. The drag queen fanatic was actively involved in censoring Donald Trump adverts concerning illegal immigration at the network. […]
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