This year, the Gospel will reach millions watching the Super Bowl LVII through an ad campaign titled “He Gets Us,” which highlights the humanity of Jesus Christ.
The campaign was launched in 2022 to reach people with the truth of the Gospel through TV, radio, digital ads, billboards and experiential platforms. With a $100 million budget, the ads highlight the humanity of Jesus, showing how He “was a refugee, had disdain for hypocrisy, and was also unfairly judged like other marginalized members of modern society.”
WXMI-TV reports that Haven, a branding firm based in Grand Haven, Michigan, has spent $20 million to run a 30-second “He Gets Us” ad in the first half and a 60-second ad in the second half of the Super Bowl. An estimated 100 million-plus people are expected to watch the broadcast this Sunday.
“Our hope is that you see how Jesus experienced challenges and emotions just […]
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