Sometimes, big decisions come down to very basic and seemingly unimportant details. When we built NOQ Report in 2017, the objective was to build a news organization that focused on News, Opinions, and Quotes… NOQ. What I’ve learned over nearly six years is I’m really bad at branding. In the various interviews I’ve done, I’ve heard the site called at least half-a-dozen names:
- En Oh Queue Report
- Noke Report
- No Q Report
- Knock Report
- No Qreport (I can’t even pronounce it that way but a show host pulled it off)
- Naqua Report (like “aqua”)
It also didn’t matter how prominently I’d put “News, Opinions, Quotes” in the logo, description, or meta data. Everyone would still ask what N.O.Q. stood for. Sometimes they’d ask more than once between shows. One prominent show host told his audience it stood for “News, Opinions, Questions.” Another said that I’m an anti-Qanon (No Q).
The bottom line is this: I named my flagship site very, very poorly. I built other sites to mix it up. On top of that, I have a certain paranoia I maintain regarding Big Tech and diverse sourcing. The way I figured it, I would get canceled often (which I did) and so I needed to have multiple sites in order to maintain my revenue. If one got canceled, I wouldn’t get screwed. After all, this isn’t a hobby. This is how I support my family.
I built America First Report with the intention of eventually replacing NOQ Report like the Dread Pirate Roberts from The Princess Bride. Over time, I would just keep sending people to America First Report instead of NOQ Reports. Today, I’m happy to say that America First Report has matched NOQ in traffic, and therefore it’s time to make the move.
Before getting to “the move,” here’s the scene from The Princess Bride for reference:
So, the move will play out like this. Today, I’m redirected the homepage of NOQ Report to America First Report. Those who go to noqreport.com will end up on americafirstreport.com. I don’t want any links to break so the rest of the site will be redirected to its counterpart on the new site over time. I could do this automatically but there’s always something missed, therefore I’m going to do it manually one article at a time. Those who have shared links to NOQ Report shouldn’t have those links broken.
While America First Report will be my main full-length content hub, I’m also building both Discern Report as a news aggregator and Discern TV as a video site. Both will have all the content I’m posting to America First Report plus a whole lot more.
My work with The Liberty Daily will continue, hopefully indefinitely. I don’t own the site but I love it like my own. I also don’t own my Substack, but it has become a very important audience to me because the engagement is so wonderful. Both are true blessings.
My show is returning after a long hiatus on April 24th. That is super-exciting as well.
Lastly, we are now live with Whole Cows selling freeze-dried, sous vide beef cubes for long-term storage. I partnered with a pair of disabled veterans who make the magic happen.
We all fight the good fight in different ways. Mine is to spread the truth any way I can. Hopefully, this won’t be too confusing. As much as I like to make things easy, I sometimes have to take the longer road to make sure I get to the destination.
Why One Survival Food Company Shines Above the Rest
Let’s be real. “Prepper Food” or “Survival Food” is generally awful. The vast majority of companies that push their cans, bags, or buckets desperately hope that their customers never try them and stick them in the closet or pantry instead. Why? Because if the first time they try them is after the crap hits the fan, they’ll be too shaken to call and complain about the quality.
It’s true. Most long-term storage food is made with the cheapest possible ingredients with limited taste and even less nutritional value. This is why they tout calories so much. Sure, they provide calories but does anyone really want to go into the apocalypse with food their family can’t stand?
This is what prompted the Llewellyns to launch Heaven’s Harvest. They bought survival food from multiple companies and determined they couldn’t imagine being stuck in an extended emergency with such low-quality food. They quickly discovered that freeze drying food for long-term storage doesn’t have to mean sacrificing flavor, consistency, or nutrition.
Their ingredients are all-American. In fact, they’re locally sourced and all-natural! This allows their products to be the highest quality on the market, so good that their customers often break open a bag in a pinch to eat because they want to, not just because they have to due to an emergency.
At Heaven’s Harvest, their only focus is amazing food. They don’t sell bugout bags, solar chargers, or multitools. They have one mission – feeding Americans in times of crisis.
What they DO offer is the ability for people to thrive in times of greatest need. On top of long-term storage food, they offer seeds to help Americans for the truly long-term. They want them to grow their own food if possible which is why they offer only Heirloom, Non-GMO, Non-Hybrid, Open-Pollinated seeds so their customers can build permanent food security on their own property.
